DVD – 1 Hour, 7 Minutes
Value Added Selling teaches you how to put your customer first, because when you do, you close sales. Learn how to perform cyber-surveillance on your customers and prospects to learn what will motivate them to buy. Also learn the art of up selling and cross selling to which all leads to happier customers and more revenue!
Lon discusses customer focus, selling competency, “The Value Balance”; Value = Benefits – Costs, Up-Selling, Cross-Selling, building trust, the sales mentality of sales professionals, how to develop those skills, researching your competitor, customer pre-call knowledge, Unique Selling Position (U.S.P.), understanding the value-added “close”, exercises & activities.