Presentation – DVD – 2 hours, 47 minutes
This is eMarketing series of videos take’s you through all of the basics of how to choose a web developer, how to choose an ISP (Internet Service Provider), how to get marketing and IT to work together, the basics of email marketing, SEO (Search Engine Optimization) & SEM (Search Engine Marketing, and even how to drive traffic to your web site. It’s three hours of high content DVD slide deck presentation of everything you need to know to develop a successful web presence!
E-Marketing – An Overview – A 5 Part Series – 2 hours 47 mminutes
01 – Email Marketing – 46 minute
In Part 1 of this series, Lon explains what he will be covered in this 5 part series. Lon shares his decades of marketing and sales insights about how to get started. This series is an overview and is intended for the beginner, but contain many elements from Lon’s most advanced videos. Once Lon sets your expectations, he immediately jumps right into Email Marketing.
02 – Driving Traffic To Your Web Site – 30 minutes
In Part 2 of this series, Lon try hard to hold back on injecting his passionate views on the very powerful addition of social media. Lon’s intent is to focus on the pure essence of email, web design and how to drive traffic to your web site you can first understand the core strategies. This video presents amazing techniques you can implement today!
03 – Working With Outside Vendors On Your Web Site – 26 minutes
In Part 3 of this series, Lon shows you how to choose a web design company and a hosting company, the two most important partners in you web site development. Lon will share the most important questions you need to ask and know the correct answers to before you select you web development team. Learn why “cloaking” and HTML Spamming is the wrong approach to top SEO placement of your web site.
04 – Studying Your Customers’ Experience – 32 minutes
In Part 4 of this series, Lon takes through the amazing details and marketing insights that are hidden in your web site server report. Imagine knowing what time of day your customers are looking at you, what keywords they are using to find you, and what the best day to increase your Search Engine Marketing spending. It’s all right there in front of you… If you know where to look!
05 Marketing vs IT; Using Common Sense And Less Dollars – 33 minutes
In Part 5 of this series, Lon shows you what happens when you get Marketing, IT, and management in the same room at the same time… Disaster, unless you know how to diffuse that bomb. Getting these three completely different mind sets all working in unison it integral to the success of your Internet marketing effort. Lon will show you the secret.