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Creative Marketing DVD

Creative Marketing DVD

$49.00 $39.00

SKU: CMDV Category:

Product Description

Presentation – DVD – 4 hours, 24 minutes – $49.95
Creativity and innovation is Lon’s passion and in this more nearly five hours of video, Lon takes you step by step through the creative process. Is it “Nature” or Nurture”, that is preventing us from being creative? Why is a 1st grader 98% more creative than a 40 year old? Lon shows you actual examples of many of his ideas of which he has be awards multiple patents on. Everything from the “First Computer To Save A Human Life” to a simple system for stuffing leaf bags, to Three-Dimension Internet Advertising!

Do you really understand the importance of using your customer’s demographics? Do you understand the difference between Qualitative and Quantitative data, micro-demographics, “psycho-graphics”? Lon will show you in this video will answer all of these questions and make you ask more. You will learn why your customers and your prospects demographics are important to your marketing strategies. Lon discusses how to gather this important intelligence, what to watch out for, and how to apply it to your extreme digital marketing. Lon starts with demographics and takes you all the way down to what is your, 34 year old, “DINK” doing at 8:00 PM at night at the very moment they receive your message.

• Creative Blocks – How To Become More Creative – 1 hour 09 minutes
This is one of Lon’s premier keynotes that he has presented around the country in as many as 100 cities in one year. Creativity and innovation is Lon’s passion and in this more than an hour video, Lon takes you step by step through the creative process. Is it “Nature” or Nurture”, that is preventing us from being creative? Why is a 1st grader 98% more creative than a 40 year old? Lon shows you actual examples of many of his ideas of which he has be awards multiple patents on. Everything from the “First Computer To Save A Human Life” to a simple system for stuffing leaf bags, to Three-Dimension Internet Advertising to how to store you wet mop!

• Hey, Right Brain – WAKE UP!!! – 10 Ways To Jump Start Ideas – 56 minuters
In this video Lon “Wakes Up Your Brain”! He shows you the difference between right brain and left brain thinking and explains who to get both side working in unison. Lon discusses why a 5th grader is 985 more creative than the average 40 year old and what you can do to get that creativity back again. Applying creativity and innovation to marketing is Lon’s passion. Find out why it will become your too!

• Psychological Hot Buttons – How To Push Your Customers Buttons – 43 minutes
In this presentation Lon shows you how to hit your customers psychological hot button with tried and true, industry tested techniques. Lon exposes all of the secrets that Madison Avenue has been using on us to get us to “convert”. Whether it’s fear, or greed, or urgency, of just the desire to fit in, you will learn what motivates people to buy!

• Beyond Demographics: Getting In Synch With Your Audience – 49 minutes
Do you really understand the importance of using your customer’s demographics? Do you understand the difference between Qualitative and Quantitative data, micro-demographics, “psycho-graphics”? Lon will show you in this video will answer all of these questions and make you ask more. You will learn why your customers and your prospects demographics are important to your marketing strategies. Lon discusses how to gather this important intelligence, what to watch out for, and how to apply it to your extreme digital marketing. Lon starts with demographics and takes you all the way down to what is your, 34 year old, “DINK” doing at 8:00 PM at night at the very moment they receive your message.

• The 10 Unbreakable Marketing Rules… And When to Break Them – 47 minutes
In this video, Lon explains the 10 most important marketing rules, when you can break them, and when you can’t. Lon discusses everything from customer service to knowing your product, from repetitive advertising to testing, and from taking calculated risks, to brand extension. Lon uses actual examples from the real business world to demonstrate what to do and what to avoid.