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Value Added Selling DVD

DVD – 1 Hour, 7 Minutes
Value Added Selling teaches you how to put your customer first, because when you do, you close sales. Learn how to perform cyber-surveillance on your customers and prospects to learn what will motivate them to buy. Also learn the art of up selling and cross selling to which all leads to happier customers and more revenue!

Lon discusses customer focus, selling competency, “The Value Balance”; Value = Benefits – Costs, Up-Selling, Cross-Selling, building trust, the sales mentality of sales professionals, how to develop those skills, researching your competitor, customer pre-call knowledge, Unique Selling Position (U.S.P.), understanding the value-added “close”, exercises & activities.

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Things You Should Know DVD

DVD – 1 hour, 7 minutes
Things You Should Know are things that you should know, but you probably don’t know you don’t know! Things You Should Know includes more than 2 hours and a half of videos created by Lon Safko that helps teach you how to optimize your social media marketing. Lon’s how to’s include:

Creating A Email Social Media Signature   5:58
Tweet Your Email Sign Up   6:45
Social Media HTML Email Marketing 10:47
Setting Google Alerts   6:29
How To Use Seesmic Desktop   5:39
How To Create A Blog 6:25How To Create A Great Avatar 15:18
SEO Implications Of Blogging 15:25
Exploring The Sales Funnel   8:43
WordPress Overview 33:40
Themes, Widgets & Plug Ins
How To Create a QR Barcode   4:55
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Social Media, The BIG Picture DVD

Presentation -DVD – 44 Minutes
This DVD is a three camera high definition video of Lon presenting is high energy social media overview. When you finish this video, you will be left with the feeling: Holy Moley, I had no idea there was that much to social media!. Because, you don’t know what you don’t know!

• Social Media Overview
• So What IS Social Media
• Which Social Media Tools Should I Use?
• The Twitter About Twitter
• Social Networks Are More Than Networking
• Virtual World – Real Presence
• Blogs Are Not Just Web Logs
• Bad Marketing Is Better
• Customer Collaboration
• Video Gone Wild
• Sandwich Wars
• Wisdom Of Crowds

Included On This DVD…

12 – Video Chapters, 45 Minutes Of Three Camera, HiDef Social Media Video!
2 – eBooks
Extreme Digital Marketing “The Impact Transcript” – 28 Pages
The Social Media Bible Sampler – 78 pages, Including:
The Table Of Contents, The Forward, The Acknowledgments
Chapter 1 – What Is Social Media, Part 3 Excerpts, The Index

You think you know social media? If you can’t answer at least 7 out of the following 10 questions, you need to see The Big Picture!

1. Can you explain what “The Fundamental Shift in Power”© means?
2. Can you explain why social media marketing is completely different from conventional marketing wisdom?
3. Can you name at least three tools designed to assist you with your cyber-surveillance reputation management?
4. Can you name the most valuable social network, from a marketing “Watering-Hole” perspective?
5. Can you explain why email Segmenting, Day-Parting, and the “1.54 Second Rule”© are so important?
6. Can you name any 3 of Fortune 1,000 companies actively branding themselves in a virtual world?
7. Can you explain 2 advantages to “In-Game” advertising?
8. Can you explain why all search engines give preferential indexing and greater SEO rankings to blogs through “Link-Love” and “Google Juice”?
9. Can you explain the best way to use social media psychology to defuse negative press?
10. Can you name what drug in the brain is responsible for causing a video to go viral and why?

That’s why you need to experience, Social Media – The Big Picture. You don’t know what you don’t know.

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The Power Of Email Marketing DVD

Presentation – 2 DVD’s – 4 hours, 30 minutes
The Power Of Email Marketing is an unbelievable slide deck!

This double DVD Set presentation condenses Lon’s two full day $500 conference into ten parts totaling more than 4 and 1/2 hours of intense tactics, tools, and strategies necessary for
successful email marketing. If your serious about the power of email marketing, this is the best half day you will ever spend. This video explains what is covered in the 10 parts of this amazing series and then jumps right into what you need to know.

The Power Of Email Marketing – A Ten Part Series – 4 Hours, 30 Minutes

• Part 00 – Introduction – 02 Minutes, 00 Seconds
The Power Of Email Marketing is an unbelievable slide deck presentation that condenses Lon’s two full day $500 conference into ten parts totaling more than 4 and 1/2 hours of intense tactics, tools, and strategies necessary for successful email marketing. If your serious about the power of email marketing, this is the best half day you will ever spend. This video explains what is covered in the 10 parts of this amazing series and then jumps right into what you need to know.

• Part 01 – Spam – 38m 10 Seconds
In Part 1 of the series, Lon explains SPAM, where it came from, where it is, where it’s going and how it affects you. Lon talks about the CAN SPAM Act of 2004 and how you can protect yourself from up to $2m fine on every email you send out!

• Part 02 – Facts and Stats – 14 Minutes, 20 Seconds
In Part 2 of this series, Lon discusses why email marketing is so much more effective than any other conventional marketing you can do. Lon presents statistics, national averages, and personal experiences that show you why email marketing needs to be on the top of your list.

• Part 03 – Glossary Of Terms – 29 Minutes, 00 Seconds
In Part 3 of this series, Lon not only comes to terms with email marketing, but explains the why and how of perfecting each email component. Lone shows you how to increase open rates just by changing your “from” information, and why it’s important to manage your bounces so you don’t get “Black-Listed”, and a lot more.

• Part 04 – Deliverability – 21 Minutes, 50 Seconds
In Part 4 of this series, Lon explains the obstacle course of SPAM blocking and what you can do to insure that your customer / prospect GETS the email you send them. Lon also presents how you can check your email before you even send it to send what the SPAM Blockers has to say about.

• Part 05 – Acquisition – 30 Minutes, 15 Seconds
In Part 5 of this series, Lon explains the important of building your company’s email list and how to actually build your list successfully. Lon talks about maximizing every “touch” you have with your customers to capture their email and the emails of their friends and associates.

• Part 06 – Subject Line Testing – 13 Minutes, 15 Seconds
In Part 6 of this series, Lon shows you how by simply changing your subject line, you can increase your conversion rate by 10%, 15%, or even 25%! A better subject line means better conversion, which leads to increased profits.

• Part 07 – Compelling Offers – 19 Minutes, 05 Seconds
In Part 7 of this series, Lon shows you actual email by some of the country’s biggest companies and explains why some of hem work and many of then don’t. Lon dissects each of these to show you the inner workings of email and how to push the psychological hot buttons, which increase conversion.

• Part 08 – Segmenting – 06 Minutes, 55 Seconds
In Part 8 of this series, Lon discusses why you need to segment or A/B Test every one of your email campaigns. Lon explains how to segment and use his “lather, rinse, repeat” method to perfect your skills at closing sales through email marketing.

• Part 09 – Day-Parting – 21 Minutes, 30 Seconds
In Part 9 of this series, Lon asks the question “Do you know what Day-Parting is?” Do you know why it’s the most important step to understanding the psychology of your email customers? And do you see Day-Parting all around you? Learn why Day-Parting is so important.

• Part 10 – Social Media Meets Email Marketing – 27 Minutes, 40 Seconds
In Part 10 of this series, Lon combines the best of email marketing and the incredible power of social media. Learn how you can take all of the components of email marketing and push them through the roof! When you combine the amazing efficiency of social networks and email… Just watch what happens!

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The Five Steps To Success DVD

Presentation – DVD – 58 Minutes
The Secret To Integrated Marketing… You integrate!

Social media is a lot more than a Facebook pages and a few Tweets, it’s about understanding your total existing convention marketing strategy, the psychological hot buttons of all of your different demographics, where they go to socialize, and how to reach them. It’s also about where do you find the resources necessary to take on the challenge of integrating social media into your strategy and lastly how do you measure your results. You can’t manage what you don’t measure. If you’re not measuring, then you don’t know your ROI.

In this five part series of videos, Lon shares his insights and Part 3 of Lon’s newest book The Social Media Bible, Second Edition, The Five Steps To Social Media Success.

This DVD is one hour video Lon asks the questions; Do you know exactly what your marketing ROI is? Do you know your Cost Of Customer Acquisition is? Do you know it for EVERY marketing campaign you did last year? If not… How do you know what’s working and what isn’t? In this video, Lon explains why know this will help you develop a successful social media marketing strategy.

While there are hundreds of social media tools and 23 major categories, the three most important tools that everyone feels most comfortable with is what I call The Social Media Trinity; Blogging, Micro0Blogging, and Social Networks. Learn more about this “trinity” of social tools.

Now that you have a handle on you existing marketing and really know where your resources are going, you now need to fully integrate your convention marketing with your social media marketing. Lon will explain how.

Step 4 in this process is to identify your resources. Refer back to step 1 and eliminate any marketing with a low ROI or Cost Of Customer Acquisition and use those resources to fund your new social media initiative. Look around, you’ve got social media talent all around you! Lon will explain more in this video.

You’ve heard the old adage; You can’t manage what you don’t measure. This is even more true for Extreme Digital Marketing! Lon discusses how to measure everything when implementing your new successful social media success strategy. Lon will take you through the process.

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SEO & SEM DVD

4 DVD Set – 5+ Hours
In this 10 part, 2 DVD series, Lon talks about everything you need to know about SEO & SEM. Learn what a spider and a crawlers is, the importance of freshness and External Reputable Links, and how a PPC auction actually works. Lon shows you how to manage a Key Word advertising campaign and how to create a list of Key Words and Key Word phrases that pushes you to the top of the search engines and gets results.

Contents

01 – In Part 1, is an overview that talks about “Organic” or “Natural” vs. “Paid” listings, Search Engine market share, how search engines work, why search engines convert so well, The Buying Funnel, why Key Words work, Portals, Vortals, conversion strategy, Spiders, Crawlers, & Bots, Titles, Descriptions, URL’s, and how Meta data works.

02 – In Part 2, Lon discusses Channel Conflicts, Trademark Sucking, submitting to Directory Mozilla (DMos), and what not to do when submitting your site.

03 – In Part 3, Lon discusses his 1.54 & 5 Second Rules, how to get your landing page ready for traffic, Flesh Kincaid Reading Level, developing the exact Key Word list for every page, and Key Words vs. Key Word Phrases.

04 – In Part 4, Lon discusses Organic Searches, why content is king, the power of bullets, bold, underline, and headings, Java Scripts, Cascading Style Sheets, Frames, Flash, Alt Tags, Breadcrumbs, and PHP.

05 – In part 5, Lon discusses Creating Title, Descriptions, and URL’s that sell, the importance of Google’s Page Rank and how it’s developed, Google Bombing, Link Requests, SItes, Links, and the Google Death Penalty.Site Caching, and then… Presents you with 2 full pages of exactly what to do and not do to get to number 1 on Google search!

06 – In Part 6, Lon discusses Brand Effect, Generic Searches, PPC, PPC Auctions, GeoMatching, Day Parting, Ke Word Volumes & Volitility, CPO, CPA, BtoB metrics, and developing a successful SEM strategy.

07 – In Part 7, Lon discusses Paid Placement Bids, Google vs Yahoo, real time auction pricing, how to design effective paid placement for each search engine, Google’s & Yahoo‘s Guidelines and Policies, and Hybrid Auction.

08 – In Part 8, Lon discusses compelling ad copy, Key Word research, Dynamic Key Word Insertion, (DKI), and XML.

09 – In Part 9, Lon discusses Broad, Phrase, Exact, and Negative Match, campaign management, Geo-Targeting, budgeting, Contextual ads, Spending Caps, Buy Cycles, Portals and shopping, Pop-Ups, Banners, and Click Fraud.

10 – In Part 10, Lon discusses bringing it all together to develop that killer strategy that combines both Organic and Paid listing to dominate the search engines for your Key Words!

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Innovative Thinking Process DVD

Ever wonder why some people are more innovative and spontaneous than others in creating new ideas? Lon is a proven innovator who shares his copyrighted method of innovation, The 5-W’s of Innovation, which uncovers the secrets necessary to help you think more innovatively and creatively every time to consistently solve your toughest problems. Innovation leads to competitive advantage, costs savings, and a greater bottom line for you and your organization.

Lon will also share his Twenty Truths of Innovation and what it takes to be an entrepreneur, intrapreneur, and innovator.

Innovative thinking creates new products and services, new ways to sell existing products and services into new markets, and ultimately gives you that competitive edge that results in an increase in your performance.

In this 20+ minute video, Lon show you some of his techniques!

20+ Minutes

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From The Boardroom DVD

From The Boardroom is the answers to the Top 50 most asked questions from behind closed doors “in the boardroom”. This is nearly 3 1/2 hours of DVD hi-def video of Lon answering these tough questions. Save yourself a lot of time and mistakes by hearing the answers to your tough questions!

Introduction 2:07
  1. Facebook Multi Products 3:09
  2. What Do I Blog About 3:40
  3. Find The Time To Tweet 2:47
  4. What Do I Tweet 4:24
  5. Eggs And Cats Tweets 3:59
  6. Tweet Personal To Business 2:47
  7. Says Something Mean 5:17
  8. Stay On Message 5:53
  9. Bring Up Something 5:20
10. Should I SM Market 2:31
11. How Much Do I Spend 3:36
12. Monitoring Not Engaging 3:06
13. Selling Gets You Flamed 3:05
14. Should Agency SM For Me 5:18
15. Coupons On Twitter 4:13
16. Does Twitter Size Matter 3:00
17. Should I Pay For Followers 2:47
18. No One Is Coming 6:24
19. Professional Produced Video 6:45
20. Providing Enough WII-FM 4:12
21. How Often Blog And Tweet 4:04
22. How To Build Email List 7:37
23. Funny Looking Squares 5:59
24. Monitor My Brand 8:14
25. Beyond Alerts And Tweets 4:01
26. Are My Videos Effective 3:53
27. How Long Is A Video 2:55
28. Mobile Phone Marketing 5:02
29. Is Gaming Good For My Company 5:19
30. Links In Emails 5:19
31. Attach My Video 4:06
32. SM Email Signature 6:31
33. Email Sign Up On Facebook 2:19
34. Most Effective Communication 4:16
35. Is Audio Effective 4:32
36. What Photos To Post 4:26
37. Others Send Out Tweets 5:37
38. Agency Manage Conversation 2:51
39. OK To Pay To Blog 3:31
40. Should Legal Get Involved 4:09
41. Develop A SM Policy 3:11
42. Is There An Internal Twitter 2:08
43. Facebook For All Famous Products 3:28
44. How Video Goes Viral 4:34
45. No Big Brother 2:34
46. How Fast To Respond 3:50
47. Should Facebook Link To Twitter 2:23
48. OK To Be Silly 2:12
49. Competition Watching Me 1:28
50. Invest In My Web Page 2:18
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Expert Interviews Audio DVD

Audio DVD – 24+ hours of MP3s

46 Interviews With 46 Of The Biggest People In The Social Media Industry!
More than 24 Continuous Hours Of Insights From The People Who Invented Social Media!

In this DVD there are 46 Interviews With 46 Of The Biggest People In The Social Media Industry!
More than 24 Continuous Hours Of Insights From The People Who Invented Social Media!

OTHERS FEATURED:
Mashable, Google, Ning, Michael Gerber, Constant Contact, WikiHow, Yelp, BlogTalkRadio, Zimbio, Microsoft, Doodle, Chris Pirillo, Jott, Robert Scoble, Gary Vaynerchuk, and Peter Wiley, Chairman of The Board of John Wiley & Sons Publishing, and many others!

So many MP3’s It Had To Fit On A DVD! Transfer To Your iPod • Create Your Own CD’s • Listen On You PC!

• John Arnold, Author of Email Marketing For Dummies
• Benj Arriola, 2007 SEO World Champion
• John Blossom, Founder & Author of Content Nation
• Adam Broitman, Crayon Marketing, Director of Strategy and Ringleader
• Stephanie Bryant, Author of Videoblogging For Dummies
• David Cain, President & James Burnes, V.P. of MediaSauce
• Krista Canfield, P.R. Manager for LinkedIn
• Marc Canter, CEO of Broadband Mechanics
• Pete Cashmore, CEO of Mashable
• Vint Cerf, A Father Of The Internet & Futurist
• Rishi Chandra, Product Manager for Google Enterprise
• Scott Clough, Avid On-Line Gamer
• Angela Courtin, S.V.P. of Marketing Entertainment & Content for MySpace
• Leah Culver, Co-Founder of Pownce
• Kyle Ford, Director, Product Marketing for Ning
• Michael Gerber, Author of The E-Myth & Entrepreneur Advocate
• Jody Gnant, Livecaster, Community Marketing, & Musician
• Eric Groves, S.V.P., Worldwide Strategy & Market Development for Constant Contact
• Francine Hardaway, Founder of Stealthmode Partners
• Jack Herrick, Founder of WikiHow
• Gretecn Howard, Director, Online Sales & Operations for Google AdWords
• Stephaine Ichinose, Director of Communications for Yelp
• Bill Jula, Founder & CEO of Fast Pitch
• Mark Kingdon, CEO of Linden Labs – Second Life
• Alan Levy, CEO of BlogTalkRadio
• Tony Mamone, Founder & CEO of Zimbio
• Kevin Marks, Technology Advocate for Google
• Dharmesh Mehta, Director of Product Management for Windows Live Instant Messenger
• Matt Mullenweg, Co-Founder Of WordPress
• Michael Naef, Founder & CEO Of Doodle
• Chris Pirillo, Geek & Technology Enthusiast
• John Pollard, Founder & CEO of Jott
• Robert Scoble, Famous Blogger, Scobleizer, & Author of Naked Conversations
• Patrizio Spagnoletto, Senior Director of Search Marketing for Yahoo!
• Kakul Srivastava, General Manager of Yahoo!s Flickr
• Biz Stone, Co-Founder of Twitter
• George Strompolos, Content Partnerships Manager for YouTube
• Linh Tang, Entrepreneur, Author, & eCommerce Extraordinaire
• Evo Terra, Co-Author – Podcasting For Dummies
• David Treadwel, Corporate Vice President of Microsoft Live Platform
• Gary Vaynerchuk, Director of Operations, Host & Founder of Wine Library
• Amanda Vega, Amanda Vega Consulting – Comment Marketing
• Peter Wiley, Chairman of The Board of John Wiley & Sons Publishing

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E-Marketing Overview DVD

Presentation – DVD – 2 hours, 47 minutes
This is eMarketing series of videos take’s you through all of the basics of how to choose a web developer, how to choose an ISP (Internet Service Provider), how to get marketing and IT to work together, the basics of email marketing, SEO (Search Engine Optimization) & SEM (Search Engine Marketing, and even how to drive traffic to your web site. It’s three hours of high content DVD slide deck presentation of everything you need to know to develop a successful web presence!

E-Marketing – An Overview – A 5 Part Series – 2 hours 47 mminutes

01 – Email Marketing – 46 minute
In Part 1 of this series, Lon explains what he will be covered in this 5 part series. Lon shares his decades of marketing and sales insights about how to get started. This series is an overview and is intended for the beginner, but contain many elements from Lon’s most advanced videos. Once Lon sets your expectations, he immediately jumps right into Email Marketing.

02 – Driving Traffic To Your Web Site – 30 minutes
In Part 2 of this series, Lon try hard to hold back on injecting his passionate views on the very powerful addition of social media. Lon’s intent is to focus on the pure essence of email, web design and how to drive traffic to your web site you can first understand the core strategies. This video presents amazing techniques you can implement today!

03 – Working With Outside Vendors On Your Web Site – 26 minutes
In Part 3 of this series, Lon shows you how to choose a web design company and a hosting company, the two most important partners in you web site development. Lon will share the most important questions you need to ask and know the correct answers to before you select you web development team. Learn why “cloaking” and HTML Spamming is the wrong approach to top SEO placement of your web site.

04 – Studying Your Customers’ Experience – 32 minutes
In Part 4 of this series, Lon takes through the amazing details and marketing insights that are hidden in your web site server report. Imagine knowing what time of day your customers are looking at you, what keywords they are using to find you, and what the best day to increase your Search Engine Marketing spending. It’s all right there in front of you… If you know where to look!

05 Marketing vs IT; Using Common Sense And Less Dollars – 33 minutes
In Part 5 of this series, Lon shows you what happens when you get Marketing, IT, and management in the same room at the same time… Disaster, unless you know how to diffuse that bomb. Getting these three completely different mind sets all working in unison it integral to the success of your Internet marketing effort. Lon will show you the secret.

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Creative Marketing DVD

Presentation – DVD – 4 hours, 24 minutes – $49.95
Creativity and innovation is Lon’s passion and in this more nearly five hours of video, Lon takes you step by step through the creative process. Is it “Nature” or Nurture”, that is preventing us from being creative? Why is a 1st grader 98% more creative than a 40 year old? Lon shows you actual examples of many of his ideas of which he has be awards multiple patents on. Everything from the “First Computer To Save A Human Life” to a simple system for stuffing leaf bags, to Three-Dimension Internet Advertising!

Do you really understand the importance of using your customer’s demographics? Do you understand the difference between Qualitative and Quantitative data, micro-demographics, “psycho-graphics”? Lon will show you in this video will answer all of these questions and make you ask more. You will learn why your customers and your prospects demographics are important to your marketing strategies. Lon discusses how to gather this important intelligence, what to watch out for, and how to apply it to your extreme digital marketing. Lon starts with demographics and takes you all the way down to what is your, 34 year old, “DINK” doing at 8:00 PM at night at the very moment they receive your message.

• Creative Blocks – How To Become More Creative – 1 hour 09 minutes
This is one of Lon’s premier keynotes that he has presented around the country in as many as 100 cities in one year. Creativity and innovation is Lon’s passion and in this more than an hour video, Lon takes you step by step through the creative process. Is it “Nature” or Nurture”, that is preventing us from being creative? Why is a 1st grader 98% more creative than a 40 year old? Lon shows you actual examples of many of his ideas of which he has be awards multiple patents on. Everything from the “First Computer To Save A Human Life” to a simple system for stuffing leaf bags, to Three-Dimension Internet Advertising to how to store you wet mop!

• Hey, Right Brain – WAKE UP!!! – 10 Ways To Jump Start Ideas – 56 minuters
In this video Lon “Wakes Up Your Brain”! He shows you the difference between right brain and left brain thinking and explains who to get both side working in unison. Lon discusses why a 5th grader is 985 more creative than the average 40 year old and what you can do to get that creativity back again. Applying creativity and innovation to marketing is Lon’s passion. Find out why it will become your too!

• Psychological Hot Buttons – How To Push Your Customers Buttons – 43 minutes
In this presentation Lon shows you how to hit your customers psychological hot button with tried and true, industry tested techniques. Lon exposes all of the secrets that Madison Avenue has been using on us to get us to “convert”. Whether it’s fear, or greed, or urgency, of just the desire to fit in, you will learn what motivates people to buy!

• Beyond Demographics: Getting In Synch With Your Audience – 49 minutes
Do you really understand the importance of using your customer’s demographics? Do you understand the difference between Qualitative and Quantitative data, micro-demographics, “psycho-graphics”? Lon will show you in this video will answer all of these questions and make you ask more. You will learn why your customers and your prospects demographics are important to your marketing strategies. Lon discusses how to gather this important intelligence, what to watch out for, and how to apply it to your extreme digital marketing. Lon starts with demographics and takes you all the way down to what is your, 34 year old, “DINK” doing at 8:00 PM at night at the very moment they receive your message.

• The 10 Unbreakable Marketing Rules… And When to Break Them – 47 minutes
In this video, Lon explains the 10 most important marketing rules, when you can break them, and when you can’t. Lon discusses everything from customer service to knowing your product, from repetitive advertising to testing, and from taking calculated risks, to brand extension. Lon uses actual examples from the real business world to demonstrate what to do and what to avoid.

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Build Energized Teams DVD

2 DVD’s – 2 Hour, 37 Minutes
In this 8 part DVD series, Lon shows you how to create, motivate, and energize teams. Lon talks about the psychology and habit of successful leaders and what it takes to lead productive teams. He also discusses negative vs positive motivation and delegation. This DVD is full of activities for the individual and the teams and dozens of Lon’s personal anecdotes and real world examples to help the viewer better understand the concepts.

01 – In Part 1 – Lon discusses WII-FM, identifying challenges, key Leadership traits, organizational barriers, the cost of poor teamwork.

02 – In Part 2 – Lon discusses what motivates / de-motivates employees, Maslow’s Hierarchy, & high price of negative reinforcement.

03 – In Part 3 – Lon discusses the power of positive reinforcement, harmful paradigms & how to break them, identifying left brain / right brain thinkers.

04 – In Part 4 – Lon discusses the meaning of body language, words, tone, and body language, & how to listen.

05 – In Part 5 – Lon discusses naysayers & negaholics, how to build your creative mind, and the steps to create a powerful team.

06 – In Part 6 – Lon discusses team involvement, individual performance, team capability, fostering leadership.

07 – In Part 7 – Lon discusses problem resolution, delegation do’s and don’ts, mistake resolution, putting your plan in action, six key qualities of a great leader.

08 – In Part 8 – This is an amazing Bonus Exercise that was developed by NASA that demonstrated how the collective wisdom of a team outweighs the wisdom of one. This has truly outstanding results!