Lon discusses customer focus, selling competency, “The Value Balance”; Value = Benefits – Costs, Up-Selling, Cross-Selling, building trust, the sales mentality of sales professionals, how to develop those skills, researching your competitor, customer pre-call knowledge, Unique Selling Position (U.S.P.), understanding the value-added “close”, exercises & activities.

• Social Media Overview
• So What IS Social Media
• Which Social Media Tools Should I Use?
• The Twitter About Twitter
• Social Networks Are More Than Networking
• Virtual World – Real Presence
• Blogs Are Not Just Web Logs
• Bad Marketing Is Better
• Customer Collaboration
• Video Gone Wild
• Sandwich Wars
• Wisdom Of Crowds

Included On This DVD…

12 – Video Chapters, 45 Minutes Of Three Camera, HiDef Social Media Video!
2 – eBooks
Extreme Digital Marketing “The Impact Transcript” – 28 Pages
The Social Media Bible Sampler – 78 pages, Including:
The Table Of Contents, The Forward, The Acknowledgments
Chapter 1 – What Is Social Media, Part 3 Excerpts, The Index

You think you know social media? If you can’t answer at least 7 out of the following 10 questions, you need to see The Big Picture!

1. Can you explain what “The Fundamental Shift in Power”© means?
2. Can you explain why social media marketing is completely different from conventional marketing wisdom?
3. Can you name at least three tools designed to assist you with your cyber-surveillance reputation management?
4. Can you name the most valuable social network, from a marketing “Watering-Hole” perspective?
5. Can you explain why email Segmenting, Day-Parting, and the “1.54 Second Rule”© are so important?
6. Can you name any 3 of Fortune 1,000 companies actively branding themselves in a virtual world?
7. Can you explain 2 advantages to “In-Game” advertising?
8. Can you explain why all search engines give preferential indexing and greater SEO rankings to blogs through “Link-Love” and “Google Juice”?
9. Can you explain the best way to use social media psychology to defuse negative press?
10. Can you name what drug in the brain is responsible for causing a video to go viral and why?

That’s why you need to experience, Social Media – The Big Picture. You don’t know what you don’t know.

Realizing that social media is dramatically impacting businesses, customers, and every one connected to them, the author of The Social Media Bible have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.

The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube.The book is part reference, part how-to manual, and part business strategy.

For corporate enterprises, small businesses, and nonprofits alike, the strategies in The Social Media Bible are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small.

This double DVD Set presentation condenses Lon’s two full day $500 conference into ten parts totaling more than 4 and 1/2 hours of intense tactics, tools, and strategies necessary for
successful email marketing. If your serious about the power of email marketing, this is the best half day you will ever spend. This video explains what is covered in the 10 parts of this amazing series and then jumps right into what you need to know.

The Power Of Email Marketing – A Ten Part Series – 4 Hours, 30 Minutes

• Part 00 – Introduction – 02 Minutes, 00 Seconds
The Power Of Email Marketing is an unbelievable slide deck presentation that condenses Lon’s two full day $500 conference into ten parts totaling more than 4 and 1/2 hours of intense tactics, tools, and strategies necessary for successful email marketing. If your serious about the power of email marketing, this is the best half day you will ever spend. This video explains what is covered in the 10 parts of this amazing series and then jumps right into what you need to know.

• Part 01 – Spam – 38m 10 Seconds
In Part 1 of the series, Lon explains SPAM, where it came from, where it is, where it’s going and how it affects you. Lon talks about the CAN SPAM Act of 2004 and how you can protect yourself from up to $2m fine on every email you send out!

• Part 02 – Facts and Stats – 14 Minutes, 20 Seconds
In Part 2 of this series, Lon discusses why email marketing is so much more effective than any other conventional marketing you can do. Lon presents statistics, national averages, and personal experiences that show you why email marketing needs to be on the top of your list.

• Part 03 – Glossary Of Terms – 29 Minutes, 00 Seconds
In Part 3 of this series, Lon not only comes to terms with email marketing, but explains the why and how of perfecting each email component. Lone shows you how to increase open rates just by changing your “from” information, and why it’s important to manage your bounces so you don’t get “Black-Listed”, and a lot more.

• Part 04 – Deliverability – 21 Minutes, 50 Seconds
In Part 4 of this series, Lon explains the obstacle course of SPAM blocking and what you can do to insure that your customer / prospect GETS the email you send them. Lon also presents how you can check your email before you even send it to send what the SPAM Blockers has to say about.

• Part 05 – Acquisition – 30 Minutes, 15 Seconds
In Part 5 of this series, Lon explains the important of building your company’s email list and how to actually build your list successfully. Lon talks about maximizing every “touch” you have with your customers to capture their email and the emails of their friends and associates.

• Part 06 – Subject Line Testing – 13 Minutes, 15 Seconds
In Part 6 of this series, Lon shows you how by simply changing your subject line, you can increase your conversion rate by 10%, 15%, or even 25%! A better subject line means better conversion, which leads to increased profits.

• Part 07 – Compelling Offers – 19 Minutes, 05 Seconds
In Part 7 of this series, Lon shows you actual email by some of the country’s biggest companies and explains why some of hem work and many of then don’t. Lon dissects each of these to show you the inner workings of email and how to push the psychological hot buttons, which increase conversion.

• Part 08 – Segmenting – 06 Minutes, 55 Seconds
In Part 8 of this series, Lon discusses why you need to segment or A/B Test every one of your email campaigns. Lon explains how to segment and use his “lather, rinse, repeat” method to perfect your skills at closing sales through email marketing.

• Part 09 – Day-Parting – 21 Minutes, 30 Seconds
In Part 9 of this series, Lon asks the question “Do you know what Day-Parting is?” Do you know why it’s the most important step to understanding the psychology of your email customers? And do you see Day-Parting all around you? Learn why Day-Parting is so important.

• Part 10 – Social Media Meets Email Marketing – 27 Minutes, 40 Seconds
In Part 10 of this series, Lon combines the best of email marketing and the incredible power of social media. Learn how you can take all of the components of email marketing and push them through the roof! When you combine the amazing efficiency of social networks and email… Just watch what happens!

1. Identify your existing COCA (Cost Of Customer Acquisition)

2. The Trinity Of Social Media

3. how to integrate social media marketing with your conventional marketing

4. where to find the resources to take on this marketing challenge, and…

5. how to Measure and perfect your marketing!