The Power Of Email Marketing DVD

Presentation – 2 DVD’s – 4 hours, 30 minutes
The Power Of Email Marketing is an unbelievable slide deck!

This double DVD Set presentation condenses Lon’s two full day $500 conference into ten parts totaling more than 4 and 1/2 hours of intense tactics, tools, and strategies necessary for
successful email marketing. If your serious about the power of email marketing, this is the best half day you will ever spend. This video explains what is covered in the 10 parts of this amazing series and then jumps right into what you need to know.

The Power Of Email Marketing – A Ten Part Series – 4 Hours, 30 Minutes

• Part 00 – Introduction – 02 Minutes, 00 Seconds
The Power Of Email Marketing is an unbelievable slide deck presentation that condenses Lon’s two full day $500 conference into ten parts totaling more than 4 and 1/2 hours of intense tactics, tools, and strategies necessary for successful email marketing. If your serious about the power of email marketing, this is the best half day you will ever spend. This video explains what is covered in the 10 parts of this amazing series and then jumps right into what you need to know.

• Part 01 – Spam – 38m 10 Seconds
In Part 1 of the series, Lon explains SPAM, where it came from, where it is, where it’s going and how it affects you. Lon talks about the CAN SPAM Act of 2004 and how you can protect yourself from up to $2m fine on every email you send out!

• Part 02 – Facts and Stats – 14 Minutes, 20 Seconds
In Part 2 of this series, Lon discusses why email marketing is so much more effective than any other conventional marketing you can do. Lon presents statistics, national averages, and personal experiences that show you why email marketing needs to be on the top of your list.

• Part 03 – Glossary Of Terms – 29 Minutes, 00 Seconds
In Part 3 of this series, Lon not only comes to terms with email marketing, but explains the why and how of perfecting each email component. Lone shows you how to increase open rates just by changing your “from” information, and why it’s important to manage your bounces so you don’t get “Black-Listed”, and a lot more.

• Part 04 – Deliverability – 21 Minutes, 50 Seconds
In Part 4 of this series, Lon explains the obstacle course of SPAM blocking and what you can do to insure that your customer / prospect GETS the email you send them. Lon also presents how you can check your email before you even send it to send what the SPAM Blockers has to say about.

• Part 05 – Acquisition – 30 Minutes, 15 Seconds
In Part 5 of this series, Lon explains the important of building your company’s email list and how to actually build your list successfully. Lon talks about maximizing every “touch” you have with your customers to capture their email and the emails of their friends and associates.

• Part 06 – Subject Line Testing – 13 Minutes, 15 Seconds
In Part 6 of this series, Lon shows you how by simply changing your subject line, you can increase your conversion rate by 10%, 15%, or even 25%! A better subject line means better conversion, which leads to increased profits.

• Part 07 – Compelling Offers – 19 Minutes, 05 Seconds
In Part 7 of this series, Lon shows you actual email by some of the country’s biggest companies and explains why some of hem work and many of then don’t. Lon dissects each of these to show you the inner workings of email and how to push the psychological hot buttons, which increase conversion.

• Part 08 – Segmenting – 06 Minutes, 55 Seconds
In Part 8 of this series, Lon discusses why you need to segment or A/B Test every one of your email campaigns. Lon explains how to segment and use his “lather, rinse, repeat” method to perfect your skills at closing sales through email marketing.

• Part 09 – Day-Parting – 21 Minutes, 30 Seconds
In Part 9 of this series, Lon asks the question “Do you know what Day-Parting is?” Do you know why it’s the most important step to understanding the psychology of your email customers? And do you see Day-Parting all around you? Learn why Day-Parting is so important.

• Part 10 – Social Media Meets Email Marketing – 27 Minutes, 40 Seconds
In Part 10 of this series, Lon combines the best of email marketing and the incredible power of social media. Learn how you can take all of the components of email marketing and push them through the roof! When you combine the amazing efficiency of social networks and email… Just watch what happens!

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